A friend of mine posted a video on facebook a couple weeks ago. It’s for a song called ‘Work’ by up and coming hip-hop artist Iggy Azalea (see video below). Sure I could be accused of hopping on the bandwagon, as some young know-it-alls might say, but Iggy Azalea really seems like she has everything going for her at the moment. Her debut album, The New Classic, is set to drop in June. The two songs released already, ‘Work’ and ‘Bounce’, are two slices of club-friendly electronic heavy hip-hop.
Oh wait, you’re not familiar with Iggy? Well, hell, that’s ok, I wasn’t either until a couple weeks ago. She’s an Australian rapper who gained popularity through the new celebrity maker, YouTube. Back in 2011 she released a couple videos that went viral, one for the track ’Pu$$y’ and one in November 2011 for ‘My World’. Both tracks were featured on her first mixtape Ignorant Art. An official EP entitled Glory was released in May 2012 featuring guest appearances from T.I., B.o.B. and Pusha T. Her second mixtape produced by Diplo and FKi, Trap Gold, followed in late 2012 (available freely on her website). Besides being a hip-hop artist she’s also a model and is “The new face for Levi Jeans”.
Fast forward to 2013, as the release of her debut album approaches she released the afforementioned first single, ‘Work’ in March followed by ‘Bounce’ last week, with the video premiering today. The new video is direted by BRTHR and finds Azalea in India, extremely happy doing some Bollywood dancing and riding an elephant. Check it out: