Taking the world by storm is Korean rapper PSY, who on his sixth album, has crossed over internationally. #1 on the Itunes Video Music charts, viewed by over 50 million people on YouTube and being played across the world at sporting events, ‘Gangnam Style’ is the biggest Korean song to be released ever.
The thing is, is this song is catchy. The video is terrific, but the song, which sounds strikingly like LMFAO, begs to be played in clubs to create mass dance parties with everyone singing “hey sexy lady!”. The song is about finding the girl who fits all sides of the spectrum: professional and wild. The video is a humorous skewing of ‘Gangnam’ culture that would be familiar to Korean audiences, but it works all to well to other audiences. It has even spawned a female version featuring Korean pop darling Hyuna with a guest spot from PSY.
It is fairly obvious that PSY will only be known for this song in most of the world, but hopefully this creates more world wide interest in K-Pop.